An Approach to the Effects of Modern Art on the Evolution of Iranian Contemporary Typography

  • Maryam Rafiei Eram Institute of Higher Education - Iran
  • Jamshid Arasteh Eram Institute of Higher Education - Iran
Keywords: Modern; Modern Art; Form; Typography

Abstract

Today, letter design is no longer just a way to convey information, its visual and structural features is not limited to a particular aspect of visual language, in addition, the design of letters is a method that is always influenced by the content and thought, it is placed in different cultural and social conditions and reflected in unlimited aesthetic forms. Situation that occurs with Iranian literature that owes its value to the writings and the words. On the other hand, in the field of art, especially the art of letter design, it is this writing that plays the central role. Almost more than a century ago, new and modern phenomena slowly came to Iran, and Iranian artists began to use modern art.

What is gleaned from the research is the introduction of typography as a powerful and usable tool not only in the international community but also as an art of communication on the Iranian border and examining its most important function; visual communication and the transfer of information and content. It is also discovered how the forms of typography evolve and its impact on contemporary Iranian art. The descriptive research work was carried out through the process of reviewing and collecting information from the library documents.

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Author Biographies

Maryam Rafiei, Eram Institute of Higher Education - Iran

Master of Graphic, Eram Institute of Higher Education, Faculty of Graphic, Shiraz, Iran. E-mail: baranm656540@gmail.com

Jamshid Arasteh, Eram Institute of Higher Education - Iran

PHD. Student of Communication and media study,  Faculty member of Eram Institute of Higher Education, Faculty of Graphic, Shiraz, Iran E-mail: jamshidarasteh@gmail.com

References

Bahrami, Mahdi. (2013). The role of form in the payment of Mahdavi content in the visual arts. Mahdavi Scientific Research Quarterly, Second year, No 7, 138-141

Cohen, Lawrence. (2002). Selected texts from modernism to postmodernism. Translated by Abdul Karim Rashidian. Tehran. Ney

Einsley, Jeremy. (2010). A century of graphic design. Translated by Azade Etesam, Mahboubeh Tutunchi. Tehran. Yasavoli Publishing

Jahanbeglou, Ramin. (2001). Iran and Modernity. Tehran. Goftar publisher.

Khazaei, Mohammad. (2006). Writing as an image. The first biennial poster typography. Iran. Shahr publishment.

Lenten, Norbert. (2009). Modern Art. Translated by Ali Ramin. Tehran. Ney publisher.

Mesqali, Farshid. (2011). Typography. Tehran. Nazar.

Sami Azar, Alireza. (2013). The birth of Iranian modernism. Tehran. Nazar.

Published
2020-03-31
How to Cite
Rafiei, M., & Arasteh, J. (2020). An Approach to the Effects of Modern Art on the Evolution of Iranian Contemporary Typography. Religación. Revista De Ciencias Sociales Y Humanidades, 5(23), 189-196. Retrieved from http://revista.religacion.com/index.php/religacion/article/view/617