TY - JOUR AU - Barreto Regalado, Carlos Julio AU - Solis Muñoz, Juan Bautista AU - Tenesaca Qhizhpe, Priscila Gabriela PY - 2023/03/31 Y2 - 2024/03/29 TI - Factors associated with customer satisfaction. Financial entity of the Popular and Solidarity Economy Austro, Ecuador JF - Religación JA - rgn VL - 8 IS - 35 SE - South-South DO - 10.46652/rgn.v8i35.1039 UR - https://revista.religacion.com/index.php/religacion/article/view/1039 SP - e2301039 AB - The proposed research is situated in the economic context of the southern region of Ecuador. It identifies the factors correlated with customer satisfaction in a popular and solidarity economy financial institution. The study is quantitative. It is exploratory, descriptive, and correlational in scope. The subject of the study is the client and member of a savings and credit cooperative. The instrument is a Likert-type instrument validated by experts. Its internal consistency per Cronbach's Alpha coefficient is 0.950. The use of information and communication technologies, quality of service, and availability of financial services are highly correlated with customer and partner satisfaction with a bilateral statistical significance of less than 0.05 p-value. It is concluded that, there is statistical evidence to affirm than there is a high correlation between ICT, quality of service and availability of financial services with customer satisfaction. ER -