TY - JOUR AU - Barros-Pozo, Dayana Sofia AU - Medina-Chicaiza, Ricardo Patricio PY - 2021/03/20 Y2 - 2024/03/28 TI - Gamification: Theoretical Reflections from a Business Approach JF - ReligaciĆ³n JA - rgn VL - 6 IS - 27 SE - General Section DO - 10.46652/rgn.v6i27.766 UR - https://revista.religacion.com/index.php/religacion/article/view/766 SP - 197-210 AB - Gamification by using game mechanics allows people to achieve a purpose other than entertainment. Thus, the present study aims to carry out a theoretical reflection from a business perspective on gamification, its importance, and its contributions in this context. To do this, methodologically, as it was descriptive, it used four stages for the interpretive analysis of bibliographic documents and relied on theoretical methods such as analysis-synthesis, historical-logical, and deductive-inductive. Within the results, four sections are presented that involve the contributions of the study, its elements, contexts and applications, and its tools. Finally, it is concluded that gamification in the business environment becomes an advantage for managers since it allows motivation among staff in training processes and the generation of an optimal work environment; as well as direct interaction with customers to strengthen their perception of the brand.  ER -