Villarroel Puma, M.F., Jara Jiménez, M.M. and Mendoza Vargas, E.Y. 2024. Entrepreneurs’ perceptions on the application of key marketing strategies for business success. Religación. 9, 40 (Jun. 2024), e2401233. DOI:https://doi.org/10.46652/rgn.v9i40.1233.