Understanding key factors for creating news media brand
Abstract
The purpose of the present research is to answer the question of what factors influence building a brand for news media. To answer the question, we used the meta-synthesis method. The statistical population of this research is qualitative articles that have been published on the media brand, in particular, the news media brand, between 2000 and 2017. Using content analysis, a total of 87 codes, 18 concepts and 5 categories for the brand of news media were discovered and labeled. Findings showed that the elements of the organization, message, communication, audience, and values are used in creating a brand for news media.
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