Factors involved in the number of tourist visits in the Muara Badak, Indonesia

Keywords: tourist visits, beaches, Muara Badak, East Kalimantan, Indonesia.


The natural tourism sector which still exists today is the beach. Beach attractions have brought economic, social, and cultural activities in an attractive environment. This study discusses at factors such as: tourist revenue, cost of travel, cost of travel to other attractions, travel time, and facilities, which influence the number of tourist visits in the Muara Badak district, in Indonesia. The study approach was designed by a survey and we conducted interviews with 99 questionnaires (domestic and foreign tourists). The use of the OLS model is used to simplify data analysis techniques. Empirical findings presented that tourist income and facilities significantly influence the existence of tourist visits. This is evidenced by the significance of the two variables are 0.007 and 0.035 (p <0.05). The implications of this study provide evidence of the importance of supporting factors such as travel cost and travel time for tourists because it is inseparable.


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Author Biographies

Dio Caisar Darma, Samarinda College of Economics - Indonesia

Department of Management. Sekolah Tinggi Ilmu Ekonomi Samarinda

Siti Maria, Mulawarman University - Indonesia

Universitas Mulawarman, Fakultas Ekonomi dan Bisnis, Program Studi Manajemen, Samarinda, 75117, Indonesia

Jati Kasuma, Mara University of Technology – Malaysia

Universiti Teknologi Mara (Sarawak), Faculty of Business and Management, Samarahan, 94300, Malaysia

Dirga Lestari, Mulawarman University – Indonesia

Universitas Mulawarman, Fakultas Ekonomi dan Bisnis, Program Studi Manajemen, Samarinda, 75117, Indonesia


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How to Cite
Caisar Darma, D., Maria, S., Kasuma, J., & Lestari, D. (2020). Factors involved in the number of tourist visits in the Muara Badak, Indonesia. Religación. Revista De Ciencias Sociales Y Humanidades, 5(24), 142-151. https://doi.org/10.46652/rgn.v5i24.623