La demanda de seguros de vida: un estudio cuantitativo entre la “generación y” en el Valle de Klang, Malasia
Resumen
A pesar de la importancia del seguro de vida como inversión para protegerse, muchos de nosotros, especialmente la generación joven, seguimos sin ser conscientes de la importancia de contratar un seguro de vida propio. Por lo tanto, el objetivo de este estudio era investigar los factores relacionados con la demanda de seguros de vida entre la "Generación Y" en Klang Valley, Malasia. Utilizando un método de muestreo intencionado, participaron en este estudio un total de 320 encuestados de Klang Valley, Malasia. Todos los datos recopilados se tabularon y analizaron con el programa SPSS, empleando análisis descriptivo, prueba T de muestras independientes, ANOVA unidireccional, análisis de correlación de Pearson y análisis de regresión lineal múltiple. Los resultados mostraron que existe un nivel moderadamente importante de demanda de seguros de vida entre la "Generación Y". Se encontraron diferencias significativas en la demanda de seguros de vida en función del sexo, el grupo de edad, los ingresos mensuales y el nivel de estudios. Además, se hallaron relaciones significativas entre el nivel de ingresos, el conocimiento de los seguros de vida, la protección de los ingresos, la actitud ante el riesgo y la demanda de seguros de vida. Además, la actitud ante el riesgo, el nivel de ingresos, el conocimiento de los seguros de vida y la protección de los ingresos eran factores predictores de la demanda de seguros de vida.
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Derechos de autor 2020 Jee Fenn Chung
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