A study of corporate social responsibility (CSR) initiatives of selected organizations in and around Pune city, state of Maharashtra, India
From the last many years, Indian business organizations are implementing various corporate social responsibility (CSR) activities for the well-being of society. Nowadays, in the business sector, the concept of corporate social responsibility has achieved prominence from all avenues. Several Indian organizations are realized the importance of CSR activities with a view to promoting their brands. This study aims at to understand the perceptions of officials regarding CSR concept, the measure failed where they have initiated their CSR practices, their CSR approaches and major challenges faced by organizations in the implementation of CSR activities. Through the study, it is found that officials have different perceptions about CSR concept and adopted different approaches of CSR there are several challenges facing by the organizations in India. The study also focused on the advantages of CSR and the major aim of the organization for implementing CSR activities.
Arora, B., & Puranik, R. (2004). A review of corporate social responsibility in India. Development, 47(3), 93-100. Retrieved from https://link.springer.com/article/10.1057/palgrave.development.1100057
Gautam, R., & Singh, A. (2010). Corporate social responsibility practices in India: A study of top 500 companies. Global Business and Management Research: An International Journal, 2(1), 41-56. Retrieved from http://www.gbmrjournal.com/
Hamid, A. R. A., Singh, B., & Abdullah, A (2017). The practices of corporate social responsibility among construction companies in Malaysia. Retrieved from http://www. academia.edu/14806518/The_practices_of_corporate_social_responsibility_among_construction_companies_in_Malaysia.
Idemudia, U, (2008), Conceptualizing the CSR and Development Debate, Greenleaf Publishing in association with GSE Research, Vol. 2008, Number 29, pp. 91-110. Retrieved from https://www.ingentaconnect.com/content/glbj/jcc/2008/00002008/00000029/art00011#
Sarkar, J., & Sarkar, S. (2015). Corporate social responsibility in India—An effort to bridge the welfare gap. Review of Market Integration, 7(1), 1-36. Retrieved form http://www.igidr.ac.in/pdf/publication/WP-2015-023.pdf
Shyam, R. (2016), An analysis of Corporate Social Responsibility in India, International Journal of research Granthaalayah, Vol. 4, Issue, 5. pp.56-64. Retrieved from http://granthaalayah.com/Articles/Vol4Iss5/06_IJRG16_B05_81.pdf
Sharma, A., & Kiran, R. (2013). Corporate social responsibility: driving forces and challenges. International Journal of Business Research and Development, 2(1). Retrieved from http://www.sciencetarget.com/Journal/index.php/IJBRD/article/download/182/50
Saxena, N. (2016). Corporate social responsibility: Issues and challenges. International Journal of Research and Scientific Innovation, 3, 41-46. Retrieved from https://www.rsisinternational.org/Issue23/41-46.pdf
Sharma, A., & Kumar, A. (2015). corporate social responsibility practices in India (a case study on the initiatives of oil India limited). CSR and Sustainable Development: A Multinational Perspective, 100. Retrieved from https://bit.ly/2zEZFPb
Geethamani. S, (2017), "Advantages and Disadvantages of Corporate Social Responsibility ", International Journal of applied Research, Vol. 3 No. 3, page-372-374. Retrieved from http://www.allresearchjournal.com/archives/2017/vol3issue3/PartF/3-3-11-827.pdf
Uvais. M, Cholasseri, H. (2013), Corporate Social Responsibility: Dimension and Challenges in India, International Journal of Engineering Science Invention, Vol. 2, Issue 3, pp. 27-32. Retrieved from https://pdfs.semanticscholar.org/97b7/99ad4342f04ea56200500ade9a14729d6540.pdf