Applied visual psychology: analysis of the impact of color and typography on digital communication
Abstract
This study makes an analysis if the impact of color and typography provoke on the users communicationally, that is, what message a specific color and typeface conveys when used by a brand or media outlet. Using a mixed-methods approach, data were collected to support this research, combining both qualitative and quantitative methods, including surveys conducted through Google Forms and interviews with experts in the field. The data collection took place during May and June of 2025. The survey results indicated that a well-chosen typeface and color palette can be effective in conveying the intended message to users. In conclusion, to communicate effectively in visual terms, it is essential to conduct a proper analysis of the target audience in order to determine the most appropriate colors and typefaces to use.
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Copyright (c) 2025 Angelo Josué Pozo García, Cynthia Shakira Enríquez Fierro
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