Emprendimiento social: las mujeres de Bumiputera en las PYMES rompiendo los desafíos
Resumen
El objetivo de este artículo es explorar los desafíos a los que se enfrentan las mujeres de Bumiputera en las actividades empresariales, adaptando el concepto de emprendedoras sociales relacionadas con la oportunidad empresarial que Reynolds destacó. El marco identificó cuatro desafíos como la experiencia de vida, el medio ambiente, la economía y las redes sociales. Se distribuyeron cuestionarios para el estudio preliminar a 30 mujeres empresarias de Bumiputera. Los hallazgos del estudio indicaron que los desafíos que solían ser una restricción para las empresarias ya no son un obstáculo para tener más éxito en el mundo de los negocios. Han construido confianza en sí mismos y utilizan las instalaciones y la creación de redes para crear un valor social para la sociedad. El concepto de emprendimiento social refleja la participación de mujeres empresarias en Malasia.
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