Métodos para mejorar la economía basados en la industria del turismo
Resumen
Este estudio tiene como objetivo abordar el problema real de la gestión de la organización de destinos turísticos para aumentar el potencial competitivo del mercado turístico nacional. Para lograr el objetivo, los autores estudiaron las ventajas comparativas del Territorio de Stavropol como destino turístico que deberían convertirse en sus ventajas competitivas si se implementan a través de un sistema integral de gestión de destinos. La estrategia tuvo en cuenta las oportunidades para maximizar las fortalezas y compensar las debilidades competitivas actuales del desarrollo turístico en Stavropol. El complejo modelo de competitividad del destino turístico y el sistema de gestión en el Territorio de Stavropol dependen de la creación de una organización regional para la gestión del destino turístico que coordine las prácticas de los actores clave del turismo regional, garantice sus intereses y desarrolle su interacción. En el ejemplo del Territorio de Stavropol, los autores proponen un modelo alternativo del sistema de gestión de destinos turísticos, que se implementará a través de mecanismos y prácticas de planificación, desarrollo y aumento de la competitividad del destino turístico y se institucionalizará en forma de organización regional para la gestión del destino turístico. Este modelo puede contribuir significativamente al desarrollo social y económico de la región dada.
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