Un giro en el diseño: sobre la sociedad de la posverdad y el uso del diseño
Resumen
En un mundo con una distorsión deliberada de la realidad para crear y moldear la opinión pública e influir en las actitudes sociales, los hechos objetivos y los argumentos lógicos están perdiendo ante las emociones y las creencias personales. Este mundo de la posverdad se rige por las reglas de la volatilidad, la fluctuación y la plusvalía que, a su vez, condenan algunos aspectos de la referencialidad del lenguaje a la ley de la obsolescencia. Es imperativo llevar a cabo cómo afecta este proceso al diseño, y descubrir si juega un papel vital ya que, en cierta medida, el diseño implica el cultivo de las emociones en el desarrollo de soluciones. La literatura muestra que la falta de sinceridad existe en la industria del diseño y la publicidad y también el hecho de que el mundo funciona de la forma en que lo diseñamos. Por lo tanto, los diseñadores deben mantener su responsabilidad social para crear un mundo mejor. Se demuestra que las emociones son motores críticos de los diseños. Asimismo, se demuestra que el diseño es un lenguaje público que asienta objetivos, intereses, instrumentos y afectos que tienen los individuos para crear competencia política y diálogo.
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Derechos de autor 2022 Mei-Hsin Chen
Esta obra está bajo licencia internacional Creative Commons Reconocimiento-NoComercial-SinObrasDerivadas 4.0.
