The Impact of Resource Enhancement Strategy on Small Business’s Performance
Resumo
The objective of this study is to examine the impact of resource enhancement strategy in improving the performance of small business firms in Malaysia. A self-administered survey and simple random sampling technique were conducted by making 221 owners-managers of small business firms as a sample of the study. The data were analyzed using a two-stage approach to structural equation modeling (SEM). The results indicated that resource enhancement strategy has a positive and significant impact on improving small businesses' performance. The practical findings provide a much clearer conceptualization of how resource enhancement strategy overcomes the issue of competitiveness in a new venture and small business firms.
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