Gamificación: Reflexiones teóricas desde el enfoque empresarial
Resumen
La gamificación, mediante el uso de mecánicas de juego, permite a las personas alcanzar un propósito distinto al del entretenimiento. Así, el presente estudio tiene por objetivo realizar una reflexión teórica desde el enfoque empresarial sobre la gamificación, su importancia y sus aportes en este contexto. Para ello, metodológicamente, al ser de tipo descriptiva utilizó cuatro etapas para el análisis interpretativo de documentos bibliográficos y se apoyó en los métodos teóricos como análisis-síntesis, histórico-lógico y deductivo-inductivo. Dentro de los resultados, se presentan cuatro apartados que involucran los aportes del estudio, sus elementos, contextos y aplicaciones, y sus herramientas. Finalmente, se concluye que la gamificación en el ámbito empresarial se convierte en una ventaja para los directivos, pues permite la motivación entre el personal en procesos de capacitación y la generación de un ambiente óptimo de trabajo; así como, la interacción directa con los clientes para fortalecer su percepción hacia la marca.
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Derechos de autor 2021 Dayana Sofia Barros-Pozo, Ricardo Patricio Medina-Chicaiza

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