Gamificación: Reflexiones teóricas desde el enfoque empresarial

Dayana Sofia Barros-Pozo; Ricardo Patricio Medina-Chicaiza

doi:10.46652/rgn.v6i27.766

Dayana Sofia Barros-Pozo Universidad Técnica de Ambato - Ecuador https://orcid.org/0000-0002-2337-3948
Ricardo Patricio Medina-Chicaiza Universidad Técnica de Ambato - Ecuador https://orcid.org/0000-0002-2736-8214

DOI: https://doi.org/10.46652/rgn.v6i27.766

Keywords: Business gamification; Game; Reward; Strategy; Employee

Abstract

Gamification by using game mechanics allows people to achieve a purpose other than entertainment. Thus, the present study aims to carry out a theoretical reflection from a business perspective on gamification, its importance, and its contributions in this context. To do this, methodologically, as it was descriptive, it used four stages for the interpretive analysis of bibliographic documents and relied on theoretical methods such as analysis-synthesis, historical-logical, and deductive-inductive. Within the results, four sections are presented that involve the contributions of the study, its elements, contexts and applications, and its tools. Finally, it is concluded that gamification in the business environment becomes an advantage for managers since it allows motivation among staff in training processes and the generation of an optimal work environment; as well as direct interaction with customers to strengthen their perception of the brand.

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Author Biographies

Dayana Sofia Barros-Pozo, Universidad Técnica de Ambato - Ecuador

Egresada de la Universidad Técnica de Ambato. Conocimientos referentes a administración de empresas y manejo de equipos de trabajo. Cursos sobre motivación del personal y administración.

Ricardo Patricio Medina-Chicaiza, Universidad Técnica de Ambato - Ecuador

Docente de la Facultad de Ciencias Administrativas de la Universidad Técnica de Ambato. Docente de la Escuela de Ingeniería de Sistemas de la Universidad Católica. Magister en Tecnologías de la Información. Máster en Dirección de Ingeniería de Software y Máster en Marketing Digital y Comercio Electrónico.

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