Abstract
The competencies faced by digital platforms currently generate a substantial economic impact in the digital revolution, so the business landscape has evolved, it has also been strongly influenced in the competitive framework, as well as the role of the current globalization of digital business, so it is important to analyze the competition of such platforms determining the influence they have, without forgetting their possible effects on the overall productivity of the economy, we found results of innovation that have technologies in recent years and how these have impacted the development of new business models, causing an impact on traditional business structures, therefore, it is important to take into account the differentiation of business strategies and their innovation to meet this new competitive challenge, it is shown that digital platforms as well as the current digital economy play a significant role in the business environment as well as in the economy in recent years, so it was determined that they generate a higher level of efficiency in companies thanks to the technological field used.
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