Hypercommunication as a catalyst of disinformation: Analysis of the impact of fake news in the digital era

Abstract

This study examines how hypercommunication in the digital environment facilitates the spread of misinformation and fake news. The research focuses on understanding the mechanisms of diffusion and responsibilities in the creation and dissemination of false information. Using a qualitative approach with interviews and focus groups, user information consumption and sharing patterns were analyzed. The results reveal a widespread lack of effective strategies to verify sources, which exacerbates the proliferation of fake news and erodes trust in the media. The study will show that media education is crucial to empower consumers and foster critical thinking. Therefore, collaboration between governments, educational institutions, and media is proposed to address this challenge and create a healthier information environment, highlighting the importance of developing skills to promote responsible information consumption in the digital age.