El uso de la billetera electrónica como un indicador de aceptación de la tecnología financiera en Malasia

  • Shaliza Alwi Taylor’s University - MALAYSIA
  • Masrina Nadia Mohd Salleh Inti University College - MALAYSIA
  • Halim Shukri Kamarudin Taylor’s University - MALAYSIA
  • Rabiatul Munirah Alpandi Taylor’s University - MALAYSIA
  • Shazrul Ekhmar Abdul Razak Taylor’s University - MALAYSIA
Palabras clave: Fintech, billetera electrónica, aceptación del usuario, uso de billetera electrónica, modelo de aceptación de tecnología (TAM).

Resumen

En la era de la Revolución Industrial 4.0 (IR 4.0), el notable crecimiento de la tecnología como la Tecnología Financiera (Fintech) se ha disparado a la popularidad. El uso generalizado de la billetera electrónica Fintech se está volviendo inevitable. El surgimiento de la tecnología en las finanzas ha alimentado el interés en cómo el uso de la billetera electrónica se convierte en un indicador de la aceptación de Fintech entre los usuarios de Malasia. Pocos estudios en aceptación de tecnología han abordado explícitamente la aceptación de tecnologías de reemplazo, pero se han realizado estudios limitados entre los usuarios de billetera electrónica de Malasia. Además, dado que la adopción del usuario tiene un papel crucial para el éxito y la implementación efectiva de esta tecnología, es necesario evaluar la aceptación del usuario. En respuesta, los investigadores probaron la aplicabilidad del Modelo de Aceptación de Tecnología (TAM) para explorar más a fondo los factores que influyen en la aceptación de la billetera electrónica entre los usuarios de Malasia. Un estudio cuantitativo adoptado utilizando cuestionarios. Estos hallazgos sugieren una extensión del modelo TAM para la tecnología de convergencia, como la billetera electrónica. El resultado del software Paquete estadístico para las ciencias sociales (SPSS) indica que todas las pruebas de variables tuvieron un promedio más alto de media, lo que indica que todas las variables independientes son igualmente importantes y aceptadas por los encuestados.

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Publicado
2019-11-30
Cómo citar
Alwi, S., Mohd Salleh, M. N., Kamarudin, H. S., Alpandi, R. M., & Abdul Razak, S. E. (2019). El uso de la billetera electrónica como un indicador de aceptación de la tecnología financiera en Malasia. Religación, 4(21), 45-52. Recuperado a partir de https://revista.religacion.com/index.php/religacion/article/view/509