Comunicação e criatividade na era da inteligência artificial: entre a eficiência e a autenticidade
Resumo
O estudo evidencia que a inteligência artificial tornou-se uma ferramenta chave para a comunicação contemporânea ao aumentar a eficiência e otimizar os processos. No entanto, ela também gera tensões em torno da criatividade e da autenticidade das mensagens. Nesse sentido, os resultados revelam uma percepção ambivalente: embora a maioria valorize a IA por sua utilidade profissional e capacidade de aportar ideias, existe uma preocupação com a perda de originalidade e a padronização dos conteúdos. Por isso, conclui-se que o desafio consiste em integrar a IA de forma crítica e ética, utilizando-a como um suporte complementar sem substituir a criatividade humana, preservando assim a autenticidade e o valor expressivo que apenas o pensamento humano pode proporcionar.
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