Keys for the administration of medical offices: Case study Romad Premier medical center in Cuenca – Ecuador
Abstract
Efficient administrative management is a determining factor for the quality of service and economic performance in private medical practices. This study examines the challenges of administrative management in the health sector, with a focus on the Romad Premier Medical Center in Cuenca, Ecuador, which brings together various specialties. The research arises from the need to improve service quality and economic performance through effective administrative strategies, given current limitations in managerial capabilities and strategic thinking. The main objective is to analyse how efficient administrative management impacts on service quality and economic results. The approach is a mixed one, with a descriptive, non-experimental and cross-sectional design. The methodology includes qualitative interviews to identify current practices and quantitative surveys applied to 156 patients based on the SERVPERF model, which evaluates service quality in five dimensions: tangibility, reliability, responsiveness, security and empathy. The results are expected to identify current management practices, assess their impact on patient perception and propose optimized strategies for practice management, Promoting services that meet patients’ expectations and strengthen economic sustainability. The study also seeks to contribute to academic knowledge in health sector management and improve health care standards in the region, laying the foundations for its long-term sustainability.
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