Gestão de estoques e lucratividade corporativa: uma abordagem para os comerciantes de massa
Resumo
As PMEs de bens de consumo de massa têm enfrentado o desafio de melhorar sua gestão de estoques. Portanto, o objetivo da pesquisa foi analisar a gestão de estoques e o desempenho financeiro por meio de um estudo das competências gerenciais em PMEs que vendem produtos de consumo de massa no cantão de Latacunga. A metodologia utilizada teve uma abordagem quantitativa, com um nível correlacional, pois relacionou as variáveis dependentes e independentes. A amostra foi composta por 293 PMEs de consumo de massa. Os resultados mostraram que a gestão de estoques tem uma influência de 74% no desempenho financeiro, pois permite a identificação de aspectos econômicos e financeiros que mostram as condições em que a empresa opera em relação ao nível de liquidez, solvência e endividamento. Por fim, concluiu-se que as competências gerenciais dos líderes dessas empresas devem ser avaliadas.
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