Evaluating management performance and challenges in Ecuadorian online education

María Gabriela  Carpio Carpio; Wilson Geovanny Morquecho Vintimilla

doi:10.46652/rgn.v10i47.1543

María Gabriela Carpio Carpio Universidad Católica de Cuenca | Cuenca | Ecuador
Wilson Geovanny Morquecho Vintimilla Investigador independiente | Cuenca | Ecuador

DOI: https://doi.org/10.46652/rgn.v10i47.1543

Palavras-chave: Gestão da Educação Online; Transformação Digital; Instituições de Ensino Superior (IES).

Resumo

Esta pesquisa responde a uma lacuna diagnóstica concernente ao desempenho da gestão no ensino superior online equatoriano. Ela avalia uma unidade acadêmica de uma IES privada em Cuenca. O objetivo é avaliar questões críticas como planejamento sustentável, inovação pedagógica, garantia de qualidade (integridade) e engajamento estudantil. Posteriormente, uma revisão de literatura contextualiza as tendências globais em diferentes regiões, incluindo o Sudeste Asiático, Europa, América Latina e Equador. A metodologia emprega um design de métodos mistos explanatório sequencial, triangulando uma análise de conteúdo qualitativa com um modelo de maturidade quantitativo, uma análise financeira (2021-2023) e tabelas de contingência de matrículas. Os resultados indicam um "Nível Definido" de maturidade da gestão (3,62/5,0), refletindo processos estabelecidos, porém não otimizados. A análise financeira demonstrou rentabilidade resiliente (13,11%) após uma diminuição inicial, enquanto uma estratégia de precificação direcionada aumentou a probabilidade de matrícula de novos estudantes em 76,73%. Esses resultados contribuem com evidências diretas para a necessidade de otimizar processos relacionados à tecnologia para avançar de procedimentos estabelecidos para operações gerenciadas por dados.

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Biografia do Autor

María Gabriela Carpio Carpio, Universidad Católica de Cuenca | Cuenca | Ecuador

Master in Marketing and Market Research from the University of Valencia and currently pursuing a Master's in Neuromarketing at the International University of La Rioja (UNIR). She serves as a faculty member in the online Marketing and Market Intelligence program at the Catholic University of Cuenca.

Wilson Geovanny Morquecho Vintimilla, Investigador independiente | Cuenca | Ecuador

MBA for Executives from the International University of La Rioja, with a specialization in Digital Transformation. Consultant for Micro, Small, and Medium-sized Enterprises (MSMEs). Specialized in management, circular business models, and project proposals considering ecosystem-based adaptations and sustainable finance. Member of the Global Rectoral Board Community.

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