Vol. 11 No. 51 (2026): Issue in progress [Continuous publication July-September].

Vol. 11 No. 51 (2026)

Published January 30, 2026
Issue in progress [Continuous publication July-September].

General Section

Dennys Alexander Chuiza Sani, Cristian Andrés Erazo Álvarez
e2601625
AI-generated Content in TikTok Advertising Campaigns and Its Impact on Audience Engagement in Ecuador
PDF (Español (España)) EPUB (Español (España))
Nancy Adriana Cuesta Pillaga, Fabián Vladimir Argudo Palomeque
e2601628
Transition of Traditional Television Newscasts in Cuenca to the Facebook Platform: Impact on Audience Interaction
PDF (Español (España)) EPUB (Español (España))

Communication and Digital Culture

Jean Luca Andrade Tobar, Katherine del Carmen Manzur Rizquez
e2601622
Graphic design as a communication strategy on Instagram: relationship with engagement in SMEs in Quito, Ecuador
PDF (Español (España)) EPUB (Español (España))
Andrés Santiago Carpio Guevara, José Luis Rodriguez Manzano
e2601631
Analysis of Audiovisual Soccer Content on TikTok and Its Impact on Audience Engagement in Cuenca, Ecuador
PDF (Español (España)) EPUB (Español (España))